How to Track Form Leads Across Multiple WordPress Sites

The multi-site lead tracking problem

Each WordPress site stores its own Gravity Forms data independently. There is no built-in way to see submissions from all your sites in one place, and there is no automatic export. The result is that leads sit in WordPress until someone logs in to look at them.

For businesses running multiple sites (a main site, a landing page, a regional subdomain, a product microsites) this quickly becomes a data management problem.

The FormFroggy approach

FormFroggy gives each connected site its own Google Sheet. The Sheets are organized within a single Google Drive folder tied to your account. You can open each Sheet directly from the FormFroggy dashboard using the Open Sheet button next to each site.

When a lead submits a form on any connected site, that submission appears in the corresponding Sheet within seconds. You don't need to log in to each WordPress site separately.

Setting up tracking for multiple sites

Start by adding each of your WordPress sites in the FormFroggy dashboard under the Sites tab. Each site gets its own entry. After adding a site, install the FormFroggy plugin on that WordPress installation and enter the license key for your account. The same license key works across all sites on your plan.

Once the plugin is configured on each site, select the forms you want to sync for that site. Each site's form selection is independent - you can sync different forms on different sites.

What the Sheets look like

Each site gets one Google Sheet. Inside that Sheet, each form gets its own tab. So if your main site has a contact form and a demo request form, your Sheet will have two tabs: one for each. The columns in each tab match the fields on that specific form.

If you have a team reviewing leads from multiple sites, you can share each site's Sheet with the appropriate people. Access is configured per site.

Reporting across sites

If you need a consolidated view of leads from multiple sites, the simplest approach is to use Google Sheets' IMPORTRANGE function to pull data from multiple Sheets into a single summary Sheet. You can build a master lead tracker this way without any additional tools.

Alternatively, Looker Studio (formerly Google Data Studio) can connect to multiple Google Sheets and merge the data into a single report. This works well for volume reporting or weekly lead reviews.

Plan limits and upgrades

The number of sites you can connect depends on your plan. The Starter plan covers 1 site, Pro covers 10, and Agency covers 100. If you need to add more sites than your current plan allows, you can upgrade directly from the FormFroggy dashboard. Your existing syncs continue running without interruption during the upgrade.